How Google’s Frequent Algorithm Updates Affect Paid Search by @alexanderkesler

By Alexander Kesler

Google constantly rolls out changes to its search algorithm in an effort to provide users with the most useful results possible. As many as 500 minor changes surface each year, along with a dozen or so major updates to thwart spammers and anticipate the information users really want to find. Each major change to the algorithm presents a challenge for search-engine professionals, who in turn scramble to maintain their hard-won SEO placements. More often than not, the search community doesn’t agree on benefits of these algorithm changes. Some experts predicted the most recent change would have no effect, while others […]

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Source:: Search Engine Journal

      

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