Google is testing a new mobile design interface, using the design principles from “material design,” that Google themselves has been heavily promoting.
The new interface was first noticed by SEER Interactive and later by Android Police and Google Operating System shows how this is not a small test. Google is actively trying out the new design on many users.
Here are screen shots of the static look of the design:
Here is a video showing the animations in the design, as the user flows through the various screens:
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