By Ginny Marvin
Google Compare in the UK has facilitated car insurance quotes since 2012.
A new report from an analyst at Forrester points to signs that Google is finally getting ready to launch its long-anticipated comparison site for car insurance.
You can read more about the specifics of the Forrester findings in our coverage on Marketing Land, including possible plans to sell insurance itself. One thing is clear, when the service rolls out, the search landscape in this vertical will see changes. We can expect changes similar to those seen in other verticals Google has entered such as travel and shopping.
For a preview of what the SERPS for car insurance queries may look like, we can check out Google UK where the company has been running its Google Compare program since 2012 for car insurance, mortgage rates, credit cards and travel insurance.
A search for “car insurance” on Google.co.uk features the Sponsored ad box for Google Compare between the top line ads and organic listings.
This experience looks similar to what we already see in the states for across several verticals including flight, hotels and shopping. The most comparable format, though, is Google’s credit card comparison product. Once part of Google’s bigger effort to generate leads in the financial sector in the US, called Google Advisor, the credit card comparison is the only surviving piece. Google shuttered the mortgage rate comparison tool in early 2012 and seems to have closed down the bank account comparison tool and Google Advisor itself later that year. The credit card comparisons now live at www.google.com/compare/creditcards. Likely this is where the car insurance comparison will also live, as it does in the UK.
The result below is from Google.com. The disclosure on this box is …read more