Google Results For “Car Insurance” Could Look Different Very Soon

By Ginny Marvin

google compare in the UK

Google Compare in the UK has facilitated car insurance quotes since 2012.

A new report from an analyst at Forrester points to signs that Google is finally getting ready to launch its long-anticipated comparison site for car insurance.

You can read more about the specifics of the Forrester findings in our coverage on Marketing Land, including possible plans to sell insurance itself. One thing is clear, when the service rolls out, the search landscape in this vertical will see changes. We can expect changes similar to those seen in other verticals Google has entered such as travel and shopping.

For a preview of what the SERPS for car insurance queries may look like, we can check out Google UK where the company has been running its Google Compare program since 2012 for car insurance, mortgage rates, credit cards and travel insurance.

A search for “car insurance” on features the Sponsored ad box for Google Compare between the top line ads and organic listings.

Google Compare Sponsored ad box appears on UK SERPs for non-branded car insurance queries.

This experience looks similar to what we already see in the states for across several verticals including flight, hotels and shopping. The most comparable format, though, is Google’s credit card comparison product. Once part of Google’s bigger effort to generate leads in the financial sector in the US, called Google Advisor, the credit card comparison is the only surviving piece. Google shuttered the mortgage rate comparison tool in early 2012 and seems to have closed down the bank account comparison tool and Google Advisor itself later that year. The credit card comparisons now live at Likely this is where the car insurance comparison will also live, as it does in the UK.

The result below is from The disclosure on this box is …read more

Source:: SearchEngineLand


Better Results Start Here Call Now 231-680-0624
 Organic SEO
Rated 4.8/5 based on 38 reviews
Web Design Traverse City
Rated 4.8/5 based on 19 reviews
Rated 4.7/5 based on 36 reviews
SEO Companies
Rated 4.8/5 based on 29 reviews
Social Media
Rated 5.0/5 based on 12 reviews
Reputation Management
Rated 5.0/5 based on 16 reviews
Google Penalty Recovery
Rated 5.0/5 based on 9 reviews
Web Design
Rated 4.7/5 based on 47 reviews