The latest in an ongoing battle between Amazon and Google sees the Wall Street Journal reporting that Google is preparing to take on Amazon with its own unique e-commerce solution. This solution would come in the form of a ‘buy now’ button that may be embedded right into the search engine results pages. The inclusion of a ‘buy now’ button next to product pages in search results would allow searchers to put the item in a shopping card and check out with a single click. To be sure, Google doesn’t intend to open its own warehouse filled with products. The sales […]
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Source:: Search Engine Journal