Google Overhauls AdWords Editor: Version 11 Released Globally

By Ginny Marvin

google-adwords-yellow2-1920

Today, Google released a fully-redesigned version of AdWords Editor that supports several of the bulk editing features that have recently been added to the web interface and introduces new functionality to the desktop tool.

Announced during a livestream hosted by AdWords VP, Jerry Dischler today, AdWords Editor’s Product Manager, Geoff Menegay, said AdWords 11.0 “represents the biggest update to the application since we released it in 2006″. It has a new look and is faster than older versions.

Here’s what sets the new version apart from AdWords Editor of old:

Now Open Multiple Windows Simultaneously

This is one of those changes that seems minor at face value, but is actually huge for productivity.

Instead of having to jump between campaign tabs and different accounts separately, you can now open multiple windows simultaneously. Copy and paste and drag-and-drop functionality works between windows.

Better Search & Type Lists

A new type lists panel and improved advanced search are designed to make it easier to find what you’re looking for within your accounts.

More filtering and multiple search criteria have been added to advanced search along with the ability to save searches.

Bulk Editing & Shared Library

The new advanced multi-select tool allows you to paste multiple ads or keywords across a combination of campaigns and ad groups at once, rather than pasting one-by-one.

Parts of Shared library are coming into Editor: bid strategies and stielinks can be implemented across campaigns and ad groups. (Hopefully more will come such as negative keyword lists, placement exclusion lists, etc.).

Other features include new undo and redo buttons and keyboard shortcuts.

Version 11 is now available for download globally. Older versions won’t be supported after April 2, 2015.

Also announced in the livestream is the roll out of app engagement ads for search.

The post Google Overhauls AdWords Editor: Version 11 Released Globally appeared …read more

Source:: SearchEngineLand

      

Better Results Start Here Call Now 231-680-0624
 Organic SEO
Rated 4.8/5 based on 38 reviews
Web Design Traverse City
Rated 4.8/5 based on 19 reviews
SEO
Rated 4.7/5 based on 36 reviews
SEO Companies
Rated 4.8/5 based on 29 reviews
Social Media
Rated 5.0/5 based on 12 reviews
Reputation Management
Rated 5.0/5 based on 16 reviews
Google Penalty Recovery
Rated 5.0/5 based on 9 reviews
Web Design
Rated 4.7/5 based on 47 reviews