In the wake of the closure of Google News Spain yesterday “external traffic” had fallen 10 to 15 percent, according to data provided to Mathew Ingram by Chartbeat. However overall traffic at the time of the analysis was relatively stable, suggesting direct navigation.
In Germany news publishers saw a dramatic traffic loss upon removal of their “rich snippets” from Google News. It remains to be seen if there’s a comparable impact in Spain as a result of the shuttering of Google News. These early data suggest not.
We learned yesterday from Google, however, that in the main search results the company intends to continue showing its “in the news” box. Below is a screenshot from Google.es this morning reflecting news about the Pakistan school shooting from publisher El Pais and other news sites.
The “en las noticias” box on the SERP will remain according to Google. Is this still “Google News” or merely the highlighting of news stories relevant to a topical query? Google would probably argue the latter.
However we may start to see a debate about whether the new Spanish “anti-piracy” law would apply to these results as well. I suspect the algorithm that powered Google New is still generating results for this box.
What’s your view? Is Google maintaining an abbreviated version of News on its homepage or is this something different?
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