For those who have written off Google traffic in favor of social media referrals, you’re going to want to check out this article from Digiday. Digiday recently published some statistics showing that Google News continues to drive significantly more traffic to publisher’s websites than Facebook, or any other social network. This is an eye opener considering how many businesses have shifted their focus to optimizing content for sharability on social media versus optimizing for search, following in the footsteps of publishers like Buzzfeed who have shown how effective that can be. Germany’s biggest news publisher, Axel Springer, recently conducted an […]
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Source:: Search Engine Journal