Google Maps, Yelp & Local SEO In 2015

By Rachel Lindteigen


When it comes to digital marketing and SEO for your business, it’s important to look beyond just your website. For local businesses, a strong online marketing effort requires an investment in local directories, maps and review sites, too.

If all of your optimization efforts are spent on your site, you’re likely missing out on opportunities.

Google’s Pigeon algorithm update, released in July 2014, gave more prominence to local map and directory sites such as Yelp. In many instances, Yelp listings now rank above the business’ website.

For example, when you search on the query [bakery phoenix], you have to scroll past three map listings and three organic listings before you finally see a local business website listing. That first local business website is in position 7, essentially.

Bakery Phoenix SERP Listing

How many potential customers are going to scroll all the way down to the bottom of the page to find your actual website? Nowhere near as many as are likely going to click on the map or directory listings that are more prominently positioned at the top of the search results page.

Thus, it’s important to make sure you’re watching these listings on a regular basis and optimizing your presence in the map and directory sites.

Step 1. Set Up Your Google My Business Account

The most important thing is to make sure you’re listed and your information is correct. You can do this for Google maps via Google My Business. Google My Business provides an easy way for a business owner to create a listing or claim an existing one, allowing them to ensure that their information is accurate and complete. Best of all, it’s free.

If you were signed up and verified through Google Places or Google + Pages, you should automatically be moved over to Google My Business.

Step …read more

Source:: SearchEngineLand


Better Results Start Here Call Now 231-680-0624
 Organic SEO
Rated 4.8/5 based on 38 reviews
Web Design Traverse City
Rated 4.8/5 based on 19 reviews
Rated 4.7/5 based on 36 reviews
SEO Companies
Rated 4.8/5 based on 29 reviews
Social Media
Rated 5.0/5 based on 12 reviews
Reputation Management
Rated 5.0/5 based on 16 reviews
Google Penalty Recovery
Rated 5.0/5 based on 9 reviews
Web Design
Rated 4.7/5 based on 47 reviews