By Ginny Marvin
Google announced today that conversion estimates have been added to the Keyword Planner tool in AdWords.
Google will use an account’s historical conversion data, or users can enter their own conversion rates and conversion values to see how bid changes might impact metrics such as estimated conversion, conversion value, ROAS and Average CPA for mobile and desktop.
You can see the conversion estimates broken out by ad group, keyword, device and location by selecting the respective tabs above the chart area.
To get started, choose the “Get traffic forecasts for a list of keywords” from the Keyword Planner home page.
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