Google is Killing Branded Search Traffic From Mobile Phones: Here’s How to Fix The Issue by @lorenbaker

By Loren Baker

One of the ways Google has been working towards providing a better search experience for users (and a headache for search marketers) is through the Knowledge Graph. But is the Knowledge Graph hurting your SEO efforts? Here is a rundown on the Knowledge Graph, how it’s affected a site’s branded search query traffic, and steps that can be taken to attribute Knowledge Graph driven calls or leads back to organic search. What is the Google Knowledge Graph? The Google Knowledge Graph is so good that it even beats Google’s own website at the top of search results for explaining itself […]

The post Google is Killing Branded Search Traffic From Mobile Phones: Here’s How to Fix The Issue by @lorenbaker appeared first on Search Engine Journal.

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Source:: Search Engine Journal

      

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