For the first time in history, search engines are considered the most trusted source of news an general information, even being trusted over traditional publications according to a new report by Quartz. A global survey of 27,000 people by PR firm Edelman reveals that 72% of those surveyed trust online search engines, while 64% trust traditional media. Social media fell behind both at 59%.The trust gap between search engines and traditional media is even wider when it comes to millennials. As the report indicates, what’s particularly interesting about this data is that search engines don’t actually report on anything, they […]
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Source:: Search Engine Journal