Google Axes Carousel For New Local 3-Pack

By Greg Sterling

Google local 3-pack organic listings for hotels replaces knowledge graph carousel

Google is dropping its horizontal Carousel display of local search results in several categories: restaurants, nightlife, entertainment and hotels. It’s being replaced by a 3-pack of organic listings and some new secondary pages.

The Local Carousel rolled out in June, 2013 for the PC in the US and gradually expanded to a number of categories beyond local results (e.g., US Presidents). It’s not clear whether it will remain for these non-local search results.

Since day one the Carousel has been controversial among local SEOs and even among those involved in the European antitrust negotiations with Google (it has not launched in Europe). Here’s what the Carousel looked like yesterday for the query “New York hotels”:

Local Carousel

Beyond the SEO questions and concerns raised by others, I have always found the Carousel to be limiting and awkwardly disconnected from the rest of the page. Below is a screen showing the new 3-Pack results for the same search for “New York hotels”:

The new 3-Pack will appear below the top AdWords results. The 3-Pack results are not ads; they’re the top algorithmically ranked listings. Users will then be able to click any of those three and land on a new business profile page similar to what users might see or have seen in a Knowledge Graph panel for the hotel or other local business.

In the case of hotels you’ll be able to see pricing and room availability, as you can today in the Knowledge Graph panel. In the hotels category, but not in other local categories (today), the business details page may include an ad unit (tied to booking).

Individual hotel listing from organic 3-pack replaces carousel

Clicking on the “more” link at the bottom of the 3-Pack takes users into a full page of local results …read more

Source:: SearchEngineLand


Better Results Start Here Call Now 231-680-0624
 Organic SEO
Rated 4.8/5 based on 38 reviews
Web Design Traverse City
Rated 4.8/5 based on 19 reviews
Rated 4.7/5 based on 36 reviews
SEO Companies
Rated 4.8/5 based on 29 reviews
Social Media
Rated 5.0/5 based on 12 reviews
Reputation Management
Rated 5.0/5 based on 16 reviews
Google Penalty Recovery
Rated 5.0/5 based on 9 reviews
Web Design
Rated 4.7/5 based on 47 reviews