By Ginny Marvin
The gravy train to free flights and upgrades is coming to a halt for some AdWords customers. Google has been reaching out to major advertising clients and agencies to let them know that they’ll no longer be able to pay their AdWords bills with credit cards and will instead be moved to an invoicing process.
It’s not hard to see why Google would make this change. The small percentage paid in credit card processing fees Google pays on those charges undoubtedly adds up to a very large sum.
On Twitter, Kelly on the AdWords social team explained that the change affects only Large Customer Sales accounts on credit card billing and that those accounts make up less than 1 percent of all AdWords customers.
— Kirk Williams (@PPCKirk) December 3, 2014
Meanwhile, the 99 percenters can continue to rack up those credit card points.
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