From Reputation Management to Reputation Selling: Making Social Work for You

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Online reputation management begins with reading and responding to reviews. Join this session to discover how mastering reading and responding can lead to the next step in social: reputation selling. From enhancing your property to engaging your staff in the importance of reputation, learn how you can apply social strategies to ultimately drive guest experience and revenue.

Panelists include:
Nick Ayres – Director, Social Marketing at IHG
David Attardi – Vice President, B. F. Saul Company – Hospitality Group
Nabil Ghanem – General Manager, Holiday Inn Perimeter (Atlanta)
Mark Hayward – Travel and Social Media Consultant

…read more

Source:: Steve Twomey


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