There is an abundance of pieces written about uber expensive Google AdWords phrases: the top 10 or 100 most expensive, for example. However, little to no data analysis looks at a more significant sample size where an advertiser spends a bit more than a Friday night dinner for two for a click. Where I live, a nice dinner out for two would be $50. How does a dinner versus a click of the mouse from a stranger stack up for you? How’d you like to own a small business in a very highly competitive industry and run your own AdWords campaigns? […]
The post Following the AdWords Money Trail: A Data Analysis by @ericvanbuskirk appeared first on Search Engine Journal.
Source:: Search Engine Journal