Facebook Search: Why Doesn’t The Company Get Local?

By Greg Sterling

Facebook Search

Facebook just launched its successor to Graph Search: Facebook Search. Facebook Search is the evolution of Graph Search and benefits from lots of user feedback since the launch of Graph Search in early 2013.

It’s available in US English for the PC and mobile app for the time being. Users can now search Facebook for posts by friends or people/entities that they follow. The results are personalized.

Users can only search for what they can already see anyway on the site. The exception is hashtags. Facebook Search will allow anyone to search for particular hashtags and see results from outside their networks.

For more on the mechanics of Facebook Search see Martin Beck’s posts on Marketing Land or Search Engine Land.

Facebook told us that that people on the site currently search for “people, photos and places.” Therefore it’s confounding and completely mysterious why the company hasn’t put a bigger emphasis on local search — or any emphasis for that matter. Facebook Search, at launch, emphases “people and posts” but not places.

Places was allegedly a primary category for Graph Search. But places have not been prioritized in this release of the new Facebook Search. You can still search for places as in the past. There’s just no local search upgrade.

Nearby restaurant search

Above is a screenshot of a Nearby Restaurants search under the previous Graph Search functionality. The new results (if I’m seeing them now) look pretty similar. I haven’t yet tested mobile.

Facebook has an enormous opportunity in local search. It has more than 20 million business pages and tons of ratings and review-like content on the site. People currently use it to validate businesses and to help them make decisions about where to spend. One can argue that Facebook has more “reviews” (defined to include ratings) than …read more

Source:: SearchEngineLand


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