Facebook Launches New Places Directory

By Greg Sterling

facebook-local3-ss-1920

Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it’s more accurately like “guided browsing.” It was first brought to our attention by Matteo Gamba.

The new Places mixes up Graph Search, the Page Locations API and other elements to make the directory a worthy supplement for some of your favorite local search and travel sites. It’s not quite yet a genuine substitute.

This also comes amid a revamping of local business Pages to put reviews front and center.

Facebook reviews

The new directory invites a Place lookup by city name or other place name. The search box doesn’t respond to all queries and even common local queries. For example, “best sushi London” doesn’t deliver any results. In my tests I also couldn’t look up individual businesses that I knew had Facebook Pages.

Over time this will probably change as Graph Search evolves.

Facebook Places

Once in an specific location, users can select from among a list of standard categories: Restaurants, Hotels, Bars, Cafes, Attractions, Arts & Entertainment and others. Each category in turn yields lists of results, which appear to be ranked by ratings and network affinity to the user.

Facebook Places

Facebook Places

There are also additional social tools in the right margin to further filter results in a category. This filtering is not as “robust,” for example, as on a hotel site that provides a wide range of narrowing options to users.

Facebook Places

When users drill down to the level of an individual business location you’re of course showing the business Page, which offers a reviews tab (as in the example above). There star ratings and user comments are visible. Though helpful and valuable, right now this content …read more

Source:: SearchEngineLand

      

Better Results Start Here Call Now 231-680-0624
 Organic SEO
Rated 4.8/5 based on 38 reviews
Web Design Traverse City
Rated 4.8/5 based on 19 reviews
SEO
Rated 4.7/5 based on 36 reviews
SEO Companies
Rated 4.8/5 based on 29 reviews
Social Media
Rated 5.0/5 based on 12 reviews
Reputation Management
Rated 5.0/5 based on 16 reviews
Google Penalty Recovery
Rated 5.0/5 based on 9 reviews
Web Design
Rated 4.7/5 based on 47 reviews