It has always been easy to measure how well Facebook ads are performing when it comes to clicks and views, but what about sales? Measuring the amount of new business you’re actually getting from Facebook ads, especially offline, is about to get a lot easier the company explains in an announcement today. With a capability called ‘conversion lift measurement’, Facebook says it can help advertisers more accurately measure how much new business is being driven by ads. Here’s how Facebook measures conversion lift: When a Facebook campaign begins, two groups are created. One is a random test group of people […]
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Source:: Search Engine Journal