Everything You Need To Know About Sponsored Content

By ChadPollitt

Posted by ChadPollitt

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.

Many of the traditional channels for online content discovery are thoroughly understood and their adoption rates are high.

The readily accepted channels—from SEO and PPC, to email and social media broadcasting—can deliver the best content to the right people at the right time.

Today, however, the Internet is experiencing a deluge of content, and many channels for content discovery are bloated. Estimates say that
more than 2.73 million blog posts are written and published daily. Many industries are experiencing a content surplus, making it even more challenging for marketers to get their content seen.

Social media networks like Facebook and Twitter are adjusting their algorithms to ensure the least amount of organic visibility for brands, too. Traditional paid media, such as banner advertising, is becoming less effective year-over-year because
banner blindness runs rampant. According to Solve Media, you’re more likely to survive a plane crash than click on a banner ad.

That sounds farfetched until you look at the results from the Nielsen Norman Groups 2007 eyetracking study (shown below).

reading-patterns-blogs.jpg

Red areas indicate where users looked the most; yellow areas indicate fewer views; areas colored blue depict the least-viewed portions of the page; gray areas didn’t attract any views/actions; and the green boxes are used to highlight advertisements.

As a result, new techniques, tactics and tools are cropping up and being used by marketers of all stripes to maximize the visibility of their content. There’s now an entire
content promotion ecosystem. From influencer marketing to native advertising, brands are experimenting in new …read more

Source:: Moz

      

Better Results Start Here Call Now 231-680-0624
 Organic SEO
Rated 4.8/5 based on 38 reviews
Web Design Traverse City
Rated 4.8/5 based on 19 reviews
SEO
Rated 4.7/5 based on 36 reviews
SEO Companies
Rated 4.8/5 based on 29 reviews
Social Media
Rated 5.0/5 based on 12 reviews
Reputation Management
Rated 5.0/5 based on 16 reviews
Google Penalty Recovery
Rated 5.0/5 based on 9 reviews
Web Design
Rated 4.7/5 based on 47 reviews