By Neil Patel
Local search is important. Always has been, always will be. Even for the mavens of the mobile workforce, local results matter.
Google’s new local algorithm has taken local search to a whole new level of specificity and accuracy. Here’s everything you need to know about the algorithm update.
1. Pigeon Rolled Out On July 24
Moz’s algorithm change report described the update:
Google shook the local SEO world with an update that dramatically altered some local results and modified how they handle and interpret location cues. Google claimed that Pigeon created closer ties between the local algorithm and core algorithm(s).
Later, on August 1, it appeared as though Pigeon had been updated, though this was not officially confirmed by Google.
2. The Algorithm Affects Search Results Within Both Google Maps Search & Google Web Search
Searching Google and searching Google Maps has often provided a very different set of results. This changed after the rollout of Pigeon. The algorithm connects web search and map search in a more cohesive way.
3. Local Results Are More Closely Tied To Traditional Web Ranking Signals
Revised local results resulting from the new Pigeon algorithm are “similar to the page rankings of the Google web search,” as a report from Volume Nine explained.
Search Engine Land reported that “this update ties local results more closely to standard web ranking signals.”
The new local search algorithm ties deeper into the site’s web search capabilities, leveraging hundreds of ranking signals, along with search features like spelling correction capabilities, synonyms and Google’s knowledge graph.
4. The Update Provides More Accurate Results For Yelp-Specific Queries