Energize Your Content Strategy with Buyer Personas & Buyer Journeys – December 4 Webcast

By Search Engine Land

Killer content is only “killer” if you know your audience. Your content needs to relate to your buyers in meaningful and lasting ways.

Join us Thursday, December 4th for this Digital Marketing Depot webcast with Bryan Eisenberg. He’ll discuss why it’s essential to develop the right buyer persona and buyer’s journey for your business, and how to integrate this with SEO and content marketing to guide customers down the purchase funnel.

Bryan Eisenberg, internationally recognized online marketing pioneer, is the author of several bestselling books on digital marketing, including “Waiting for Your Cat to Bark?” “Always Be Testing,” and, most recently, “Buyer Legends: The Executive Storyteller’s Guide.”

Registration is free at Digital Marketing Depot.

The post Energize Your Content Strategy with Buyer Personas & Buyer Journeys – December 4 Webcast appeared first on Search Engine Land.

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Source:: SearchEngineLand

      

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