E-Commerce 101: 12 Last Minute Ways to Optimize Your Website For the Holiday Season by @albertcostill

By Albert Costill

It only seemed like yesterday that it was November 1st, aka the day after Halloween. As I was getting ready for my final Halloween party of the year, I noticed that nearly every other ad that popped up was for the holiday season. While this isn’t exactly groundbreaking, it definitely felt like the upcoming rush of the holidays was suddenly upon us. As marketers, we’ve been preparing for the holidays for months – whether we like it or not. Why? Because it’s the most wonderful time of the year – and that’s not including the holiday cheer, festivities, and exchanging of […]

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