Download Legacy PLA Product Target Data Prior To March 23

By Ginny Marvin

auto targets product listing ads retiring

Now that Shopping campaigns are well-entrenched, Google has said that product targets data in the Auto targets tab will no longer be available after March 23 for legacy product listing ad (PLA) campaigns.

Product target-level won’t be available at all in those old campaigns after that date, but general PLA performance data will live on in the campaign and ad group tabs on legacy PLA campaigns that haven’t been deleted (removed).

If you want to keep a record of that older data, you can download your legacy PLA campaign performance in the web UI or AdWords editor prior to March 23.

The post Download Legacy PLA Product Target Data Prior To March 23 appeared first on Search Engine Land.

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Source:: SearchEngineLand


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