Don’t “Live. Die. Repeat.” Your Keyword Mistakes

By Stoney deGeyter


The Battle For Tomorrow Will Begin Yesterday

That should have been the tagline for a movie whose tagline should have been the title – and perhaps it would have been if someone had done their branding right.

But while you can’t go back in time to fix mistakes of the past (unless you’re in a movie!), we can prevent yesterday’s mistakes from being tomorrow’s mistakes today.

This story started a long time ago with a book called All You Need is Kill, but for me, it started just a few months ago. It was a lazy weekend, and my wife and I decided to take in a movie at the local theater.

While we were enjoying a seemingly endless stream of movie trailers for upcoming flicks, one caught my attention above the rest. It was called Live. Die. Repeat.

These words appeared on the screen over and over as the movie trailer progressed. Live. Die. Repeat. Cut to action sequence. Live. Die. Repeat. A couple of lines of dialogue. Live. Die. Repeat. More action shots. Live. Die. Repeat. And so on.

It worked! Throughout the trailer, I became more and more excited to see this upcoming movie titled Live. Die. Repeat. It was my kind of flick.

But as the trailer came to a close, something really strange happened. New words appeared on the screen. Words that didn’t make sense to me. Words that confused me.

I was ready to see Live. Die. Repeat. But these new words on the screen showed me that what I was believing was a lie. The movie wasn’t called Live. Die. Repeat. – it was really called Edge of Tomorrow.

Wait. What? Is this a James Bond action spy thriller or a Tom Cruise action sci-fi thriller?

That moment, I leaned over to my wife and said, “Big mistake. They should have called the …read more

Source:: SearchEngineLand


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