For the November edition of #SEJBookClub, we read “Dave’s Way”, written by Wendy’s founder and spokesperson Dave Thomas. The book was originally published in 1991 and chronicles Dave’s life through his childhood, military service, and all the way through building his very successful company. Although Dave passed away in 2002, his legacy is still going strong. Here are a few statistics about Wendy’s you might not have known: In the first seven years, over 500 Wendy’s restaurants were opened! In 1999, Wendy’s was the third largest hamburger chain, but by 2012, Wendy’s squeezed Burger King out and took second place. As of November 2014, the company was valued […]
The post Doing It Dave’s Way: 6 #Marketing Lessons From The Founder of Wendy’s #SEJBookClub by @dantosz appeared first on Search Engine Journal.
Source:: Search Engine Journal