By John Rampton
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas I had the opportunity to talk to talk to Steve Floyd of AXZM. There is not enough talk about how a customer’s path to purchase has changed, which is an area that Steve is very familiar with. I used this time with Steve to ask him how to go about mapping the path to purchase process that a customer goes on after landing on your site, or being exposed to one of his ads. […]
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Source:: Search Engine Journal