Content Marketing Tools 2015: New Market Intelligence Report

By Search Engine Land

Our sister site Digital Marketing Depot has just published a new Market Intelligence Report, “Content Marketing Tools 2015.”

A fundamental shift in the relationship between brands and consumers is driving an equally significant change in how – and how often – marketers communicate with their target audiences. The convergence of user-generated online content, social media, and mobile communication has put control firmly in consumers’ hands. Rather than coming to the brand website, store or sales rep with questions, consumers now come armed with product and purchase information gathered from a wide array of sources, via multiple channels.

“Content marketing” has become a core component of brand marketing strategies as a result. And the challenge for marketers has become how to create, distribute, optimize, analyze, and manage the growing volume of content that is being generated on a daily basis.

This guide analyzes the current market for content marketing tools, including the types of vendors serving the market and the capabilities available. If you are considering licensing a content marketing tool, this guide will help you decide whether or not you need to. It provides recommended steps for choosing a content marketing tool and contains profiles of 18 content marketing vendors. The guide features relevant information for both B2B and B2C marketers.

Click here to download your copy.

The post Content Marketing Tools 2015: New Market Intelligence Report appeared first on Search Engine Land.

…read more

Source:: SearchEngineLand

      

Better Results Start Here Call Now 231-680-0624
 Organic SEO
Rated 4.8/5 based on 38 reviews
Web Design Traverse City
Rated 4.8/5 based on 19 reviews
SEO
Rated 4.7/5 based on 36 reviews
SEO Companies
Rated 4.8/5 based on 29 reviews
Social Media
Rated 5.0/5 based on 12 reviews
Reputation Management
Rated 5.0/5 based on 16 reviews
Google Penalty Recovery
Rated 5.0/5 based on 9 reviews
Web Design
Rated 4.7/5 based on 47 reviews