Jamie O’Donnell, SEO-PR, interviews Zhaohui Tang, CEO, adSage, the first Chinese SEM firm exhibiting at an SES conference in the United States, in this case, SES San Francisco 2010. adSage is a software product and services company that helps large North American companies effectively deploy search engine marketing campaigns in China as well as helping Chinese companies market their products and services to North America. adSage is close partners with Baidu, the largest search engine in China. It manages many of the Chinese SEM campaigns for Western companies, including eBay and Trip Advisor. adSage also supports a growing number of SEM agencies across North America in deploying campaigns in China.
adSage has also created its own set of application and software tools for SEM as well as social media marketing. Zhaohui talks about adSage for Facebook, a free Facebook application for managing ad campaigns, which helps to download user accounts, update campaigns with powerful bulk editing tools, and upload changes to Facebook.
Founded in Beijing in 2006, adSage has multiple branches in the U.S. and China, employing over 200 professionals. AdSage manages SEM campaigns for over 100 premier advertisers in China, including the largest Chinese online bookstore, largest retail store, largest financial and insurance institution, schools, etc. adSage for Search (AFS) is adSage’s flagship product, which provides campaign automation, keyword research and bid optimization across all major search engines, including Google, Baidu, MSN and Yahoo. AFS has a unique architecture that combines the benefits of a rich client, Excel-based front end, and cloud computing.
For more information about adSage, please visit: http://www.ad-sage.com/
For more information on exhibiting at SES, please visit: http://www.searchenginestrategies.com
Source:: Steve Twomey