Black Friday Is NEXT Week. Is Your Local Business Ready?

By Rachel Lindteigen


It’s hard to believe, but the holidays are upon us. Thanksgiving is less than a week away. Black Friday and Cyber Monday are almost here. Is your website ready?

Did you implement a holiday marketing strategy? Have you checked that everything is in proper working order? If not, now is the time. Before you head to the store to stock up on the last items you’ll need for Thanksgiving dinner, ensure your website is ready to greet your customers.

If your website supports a retail location, double check that all of your store contact information is correct on your social media accounts and more importantly, in the local map directory listings.

Have you updated your listings to include extended holiday hours? Be sure your customers can find this out easily. It’s a bit late to add Schema markup for your store hours and holiday specials now unless you’ve got an on-staff IT person readily available. If you can’t add Schema, it’s OK.

Add information about your holiday hours anywhere you can and be sure you update your information on your website, too. Make it visible, have it on the homepage or provide a prominent link.

Remember, many of the holiday weekend shoppers will be browsing on their mobile phones; don’t make them dig for information. Help them find what they’re looking for and they’ll be more likely to visit your store or site and buy.

If you sell products or services on your website and offer shipping, there are a few more tactics to review:

  • Include A Shipping Calendar. Do you have a shipping calendar on your website that is easy for your customers to find? If not, add one now. If you can create a separate page for your shipping information, that would be ideal. You can share this via your social media channels, and be …read more

    Source:: SearchEngineLand


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