In a blog post published this week by Bing’s Senior Program Manager, Michael Basilyan, we learned how Bing’s algorithms assess content quality when ranking web pages. Bing’s algorithms look at not only how relevant a web page is to a specific query, but also the authority, utility, and overall presentation of the content. Behind every search is a real user with a real need for information, which is something Bing takes into consideration when returning search results. Bing looks at three particular aspects of content quality: Authority: How trustworthy is the content, the author of the content, and the website […]
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Source:: Search Engine Journal