Bing: It’s Unlikely That We’ll Take Search Share Away From Google

By Matt McGee

Photo provided by Web Summit.

Microsoft’s Director of Search admitted this week that Bing isn’t likely to put a significant dent in Google’s search market share.

Stefan Weitz appeared Tuesday at the Web Summit conference in Ireland, where he told attendees that Bing instead wants to focus on making its search technology an important part of mobile apps and other things that people use every day. The Register quotes Weitz as follows:

It’s unlikely we’re going to take share in [the pure search] space, but in machine learning, natural language search… and how we can make search more part of living. For us, it’s less about, though that’s still important. It’s really about how we can instead weave the tech into things you’re already doing.

For pure keyword search, we’re around 30 per cent in the US, not so much in Europe,” he said. “But search in different areas of life? That mix is to be determined. I’m committed to making sure we have our fair share of search in the future.

That 30 percent figure is a combination of the estimated market share for and Yahoo, which gets its organic search results from Bing. In its September 2014 report, comScore estimated the two combined for 29.4 percent search share, compared to Google’s 67.3 percent.

You can look at Weitz’s comments as a waving of the white flag, or just as a reflection and admission of reality. The comScore numbers above haven’t changed significantly in a long time. Consider that a year ago — September 2013 — Google was at 66.9 percent while Bing/Yahoo combined for 29.3 percent. Bing’s market share estimates have inched up slowly over the past couple years, but it’s been taking share away from search partner Yahoo, not from Google.

Bing’s recent search focus seems to …read more

Source:: SearchEngineLand


Better Results Start Here Call Now 231-680-0624
 Organic SEO
Rated 4.8/5 based on 38 reviews
Web Design Traverse City
Rated 4.8/5 based on 19 reviews
Rated 4.7/5 based on 36 reviews
SEO Companies
Rated 4.8/5 based on 29 reviews
Social Media
Rated 5.0/5 based on 12 reviews
Reputation Management
Rated 5.0/5 based on 16 reviews
Google Penalty Recovery
Rated 5.0/5 based on 9 reviews
Web Design
Rated 4.7/5 based on 47 reviews