Bing Ads Adds Competitive “Auction Insights” To Web UI

By Ginny Marvin

bing ads auction insights in web UI

Bing Ads advertisers will now find competitive auction data in the web interface.

First launched earlier this year in Bing Ads Intelligence, Auction Insights is available from the Campaigns page on the web. Auction insights are available at the campaign, ad group and keyword level.

There are minimum data thresholds for insights to be available. If there is enough information, you’ll be able to see up to 25 advertisers competing with you in the auction. Competitors are listed by their display URL.

Metrics provided in Auction Insights include impression share, average position, overlap rate, position above rate and top of page rate.

The post Bing Ads Adds Competitive “Auction Insights” To Web UI appeared first on Search Engine Land.

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Source:: SearchEngineLand


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