Automatic AdWords Currency Conversion Now Enabled In Google Analytics

By Ginny Marvin

ppc-click-money-ss-1920

Today, Google announced that Google Analtyics and AdWords will now be able to speak the same currency language. The change affects advertisers that happen to use a different currency for cost data in AdWords than Analytics.

With currency conversion, advertisers will be able to easily compare cost data from AdWords in Analytics. Google Analytics will automatically convert cost data from AdWords β€” cost, CPC and ROAS β€” in the currency that is set in the Analytics account.

Google uses the exchange rate at the midpoint of the date range selected in Analytics.

β€œFor example, if you are viewing a time period from January 5th to 19th, we will use the rate from January 12th to convert your AdWords cost data to the currency of your GA account.”

The post Automatic AdWords Currency Conversion Now Enabled In Google Analytics appeared first on Search Engine Land.

…read more

Source:: SearchEngineLand

      

Better Results Start Here Call Now 231-680-0624
 Organic SEO
Rated 4.8/5 based on 38 reviews
Web Design Traverse City
Rated 4.8/5 based on 19 reviews
SEO
Rated 4.7/5 based on 36 reviews
SEO Companies
Rated 4.8/5 based on 29 reviews
Social Media
Rated 5.0/5 based on 12 reviews
Reputation Management
Rated 5.0/5 based on 16 reviews
Google Penalty Recovery
Rated 5.0/5 based on 9 reviews
Web Design
Rated 4.7/5 based on 47 reviews