By Rohan Ayyar
We have been hearing it for years now. Google refused to comment on it and digital marketers keep speculating the “Does it, or doesn’t it?” question from every possible angle. The general consensus has been that social media does, to some extent, affect search rankings for a URL or brand page. All of Google’s reluctance to feature other social networks has finally buckled with the official inclusion of Facebook, Twitter, and other social networks in their Knowledge Graph. Google and other search engines out there purportedly pick up on “social signals” that emanate from links popular on social media, i.e. […]
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Source:: Search Engine Journal