By Ginny Marvin
This is the second in a three-part series on using AdWords Scripts. In the first part we covered how to read scripts. In part two, we go beyond the very basics and look at some of the issues that new scripts users run into.
I asked scripts whizzes, Frederick Vallaeys, former Googler and co-founder of AdWords tool company Optmyzr and Steve Hammer, president at search marketing firm RankHammer, for some tips they’d give to intermediate scripts users on editing and trouble shooting as well as how to decide when to use scripts versus ad customizers.
Editing AdWords Scripts
Once you understand the fundamentals of which piece does what in a script, it’s time to learn how to edit to make it meet your needs. This, of course, can get very advanced very quickly. Here we’ll look at how to take simple existing scripts and bend them to your will with just a few quick changes.
There are several places to find script templates that can be used as is or modified to suit your needs. The Google Developers site has a number of scripts, many of which can be used at either the MCC or account level.
Note that each of the reporting scripts on the Developers site also includes a link to a corresponding spreadsheet template for the report if you decide to use Google spreadsheets. You can also refer to and build off of these templates if you choose to create a new report. Sheets are then available in Google Drive.
Above is the text report …read more