Is your local business ready for Black Friday and the Cyber Mondays after?
The biggest shopping days of the year are coming up fast, but there are still things you can do to prepare and pump up your sales further. Here are a few Local SEO quick-hitters that can improve your performance in 2014.
Everyone is aware of Black Friday — the day after Thanksgiving when tons of consumers go straight to their local stores to start shopping for the holiday season.
The Monday after Thanksgiving has become one of the biggest online shopping days of the year — now known as Cyber Monday. Each Cyber Monday for the last four years has averaged an 18.25% increase over the year before.
One could say that there are multiple “Cyber Mondays,” in fact, because each of the Mondays following the one after Thanksgiving tends to trend even higher through sometime in the middle of December.
Cyber Mondays tell us something important beyond those being major sales days online — consumers are also performing research to find gifts in local stores and sources for holiday decorations, food, catering and more.
So, stepping up your SEO game can still pay off this season. I’ve written tips before on optimizing for the holiday season, and, I’ve now updated and added some new tips for 2014.
Holiday 2014 Tips
Some of these are quick-hitters, so even if everything isn’t perfect in your company’s Local SEO game, you can still get more juice out of this season if you can push a few more levers.
1. Listings Audit
Do a quick audit of your listings in online directories and correct any information that’s off. Business listings in online directories are one major source of Citations for Local SEO — Citations are mentions of a business’s …read more