By Sujan Patel
Content marketing was big in 2014. Last year, more businesses began regularly investing time and money into content marketing than ever before. That’s not much of a surprise when you consider the following facts found in a recent writtent.com blog post: Content marketing costs 62% less than traditional marketing and generates about three times as many leads. (Source) 78% of CMOs believe custom content is the future of marketing. (Source) Website conversion rate is nearly 6 times higher for content marketing adopters than non-adopters (2.9% vs 0.5%). (Source) If you haven’t yet taken the time to invest in developing and […]
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Source:: Search Engine Journal