Ever since Google’s head of webspam, Matt Cutts, declared guest blogging “done” around this time last year, the online marketing world has been rife with misinformation on the topic.
Contrary to popular belief, however, guest blogging is not dead — Cutts was simply pointing out that guest blogging strictly for links is a spammy tactic that SEO practitioners should not rely on as a link building strategy.
Thoughtful and targeted guest blogging still has value as a part of a holistic content marketing and SEO strategy, and so now is a good time to refresh how to properly evaluate publishers for guest blogging opportunities. Use the following seven quality metrics to determine which sites you should target for your guest blogging campaign.
1. Google PageRank
Google PageRank (PR) has long been a metric obsessed-over by the SEO industry. While many claim PageRank is useless, it is the easiest and most definitive sign of a penalized domain. (If the PageRank is zero, the site is likely to have been penalized by Google.)
PageRank is a number that’s assigned by Google to sites that it indexes, ranging from zero to ten. The higher the number, the more trustworthy, authoritative, and credible the website. Matt Cutts has indicated that PageRank primarily considers the quantity (and quality) of incoming links to a site.
The main challenge with measuring quality by PageRank is that Google updates PageRank infrequently (and it’s possible that we’ll never see another PageRank update again). Though I wouldn’t focus singularly on PageRank as an indicator of a good website, I always use PR as part of my overall publisher assessment efforts.
Basically, PR is good for getting a quick, at-a-glance view of the authority and credibility of a website, while also allowing you to immediately determine if a website has …read more