Google AdWords is adding new features at a fast pace, making it easier than ever for advertisers to manage a campaign. With 2015 approaching, I thought it would be great to compile a list of features that would make our ad optimization procedure more effective! 1. Customize The Device Bid Modifier at The Keyword Level We all know the importance of keywords in our accounts. Some keywords perform betters than others, and we are able to customize their bids based on that. However, the behavior of mobile users is different from people navigating with a desktop device. As of today, […]
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Source:: Search Engine Journal