58% Of Local Marketers Will Change Tactics After Pigeon Update

By Myles Anderson

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There has been much expert analysis and published research into the impact of Google’s Pigeon Update.

In this post, I am going to share the results of some recent polls we conducted with attendees on a recent InsideLocal webinar, the topic of which was “The Impact of Pigeon.” (Note: webinar recording can be watched here.)

We wanted to measure the experiences and observations of the 600+ SEOs and SMBs on the webinar to see how they compared to the published, “expert” viewpoints.

We asked 4 questions, and here is what we found out.

1. Has Pigeon Delivered Good Changes For Businesses & Searchers?

Pigeon Update - Good for Searchers and Businesses

Respondents: 402

Key Findings:

  • 69% believe that Pigeon has delivered good change for searchers
  • 53% believe that Pigeon is bad for businesses

Commentary:

The general consensus is that Pigeon has delivered better changes for searchers than for businesses. The tighter geographic radius of results implies greater targeting of results, and the re-focusing of the “centroid” around the user and not the city makes results more user-centric.

There have been plenty of complaints about increased spam appearing in results, which isn’t good for anyone. But this issue may be overplayed; Mike Blumenthal pointed out during the webinar that increased spam is typical of other recent Google updates (e.g. Hummingbird), and Google will tackle this issue in time.

2. Have You Changed Your Local Search Strategy Since Pigeon Update?

Have you changed strategy since Google Pigeon Update

Respondents: 441

Key Findings:

  • 58% have changed or plan to change their search strategy due to Pigeon update
  • 33% won’t change their search strategy

Commentary:

The majority of those who completed the poll have either adjusted their search strategy or plan to do so. A number of Pigeon studies have pointed towards more power being given to traditional organic …read more

Source:: SearchEngineLand

      

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