You probably heard retailers began their holiday season with record-setting sales during “Cyber Week” – the shopping period between Thanksgiving and Cyber Monday. Real-time data from IBM Digital Analytics Benchmark shows online sales grew 8.5% since 2013. Even more interesting, although not surprising, was the fact that “mobile sales up 27.6% year-over-year.” On Cyber Monday specifically, “mobile traffic accounted for 41.2% of all online traffic, up 30.1% over 2013. Mobile sales were also strong, reaching 22% of total Cyber Monday online sales”. Another important finding was the even though smartphones doubled tablets in online traffic, tablet users spent more money on purchases ($99.61 vs. $121.49). […]
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Source:: Search Engine Journal