If you’re like most people, you’ve probably already checked out for the year. Clients are out of the office, you’re on vacation, and 2015 contracts have already been signed. There’s nothing left to do but close that computer, put on your slippers, throw a log on the fire, and hibernate until January 2nd.
Or…keep that laptop open, give your site a good scrub, and get a jump-start on your competition going into next year!
After all, they key to a solid SEO strategy is continuous improvement. As Stoney deGeyter pointed out in a recent article, “you don’t always get your SEO perfect the first time out.” We have to use our learnings and data to adjust our strategies and make the site better.
So, as we head into the New Year and everyone else is busy resting, give your business a leg up by revisiting, revising, and readying your site for 2015.
1. Give The Site A Technical Once Over
When you started your SEO program, you probably got a killer technical audit. You knew the details of every page. You knew where all the errors and redirects were coming from, where all the broken images were, where your site was lagging, and much, much more. And you fixed it.
But what has been done to the site since?
Pages have likely been added or removed, tags modified, images removed. Perhaps URLs changed, the site was redesigned, new sections were added, etc. Do you know where the site stands at this exact moment?
Make sure the site is technically sound going into the New Year by taking these steps:
Use Screaming Frog
Run a Screaming Frog report to identify any existing errors, redirects, duplicate URLs, and/or canonical errors.
You can also make sure you have the correct Google Analytics code on every page. …read more