Google AdWords shopping campaigns are a great way to generate more sales but even the tiniest mistake can make the difference between the campaign being profitable or a waste of money. Some shopping campaigns are already profitable but are missing out on optimization opportunities simply because of the way they are set up. Here are five common Google AdWords shopping campaign mistakes and how to prevent or fix them. 1. Not Backing Up Your Shopping Campaign Backups of your shopping campaign can be useful when a change has been made that is not reversible via the Google AdWords Change History. […]
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Source:: Search Engine Journal