4 Reasons Your Search And Display Ads Are Getting Fatigued

By Frederick Vallaeys


As a former Google spokesperson, I’ve spent many years analyzing AdWords accounts and seeing the same mistakes time and again.

Today, I’d like to focus on one of the most common mistakes: not giving ads the love they deserve.

When AdWords and pay-per-click became big in the early 2000s, it was because they offered incredibly precise targeting along with attractive pricing.

Now, both old and new advertisers seem to have gotten so focused on optimizing the new stuff — targeting and bidding — that somewhere along the way, they forgot about one of the most important aspects of a successful ad: crafting the perfect message that resonates with their audience.

While there’s no question that maintaining the right targeting, keywords and bids are critical to the success of any AdWords account, I believe there is still a big opportunity for advertisers to improve their ads.

That’s why I became an advisor for Boost Media, and that’s why we added ad text optimization tools to Optmyzr.

While I certainly have my own opinion on this topic, I thought I’d ask David Greenbaum, the co-founder and CEO of Boost Media, to share his thoughts about specific ways that we can improve our ads since this is what his company does every single day.

Take it away, David!


David Greenbaum, Co-Founder And CEO Of Boost Media, And His POV:

What Ads Should Never Be

Ad copy should be a lot of things. Intriguing. Compelling. Informative. Entertaining. Perhaps even provocative. One thing it should never be? A “set it and forget it” item on a marketer’s campaign launch to-do list.

Much like offline ads, digital ads need to be attended to. They need to be refreshed, taking into consideration factors like seasonality, the competitive landscape and ever-shifting consumer needs.

Put another way, digital ad copy should change and evolve to …read more

Source:: SearchEngineLand


Better Results Start Here Call Now 231-680-0624
 Organic SEO
Rated 4.8/5 based on 38 reviews
Web Design Traverse City
Rated 4.8/5 based on 19 reviews
Rated 4.7/5 based on 36 reviews
SEO Companies
Rated 4.8/5 based on 29 reviews
Social Media
Rated 5.0/5 based on 12 reviews
Reputation Management
Rated 5.0/5 based on 16 reviews
Google Penalty Recovery
Rated 5.0/5 based on 9 reviews
Web Design
Rated 4.7/5 based on 47 reviews