I use a ton of different tools every day to carry out various parts of my digital campaigns – so many, in fact, that I’m going to share with you a list of 37 of my favourites. These range from link and content analysis platforms to social analytics and scheduling tools.
It’s also worth noting that I don’t have any affiliation with any of the tools mentioned within this post. These are simply tools I have used and value highly.
• Majestic. This is my link analysis tool of choice. I’ve used Majestic for years now, and you just can’t beat it when it comes to the accuracy of its stats (although I’m sure some loyal Ahrefs users will argue with that). Don’t just take my word for it, though: here is a case study that Matthew Woodward wrote a little while back that reviews a number of link analysis tools.
• Ahrefs. Similar to Majestic, Ahrefs is a fantastic tool for link analysis, especially when it comes to finding fresh links. As far as I’m concerned, no link analysis tool identifies new links more quickly than Ahrefs.
• Open Site Explorer. Here’s the last of the big three link analysis tools. Open Site Explorer (a Moz product) definitely has a much smaller index than Majestic and Ahrefs; however, its UI is definitely the easiest to work with, and it’s great for link prospecting work.
• SEMrush. This tool is second to none for discovering the organic positions of a site that you don’t have analytics access for. It’s also a powerful keyword research tool. SEMrush is one of the tools I use most on a daily basis, especially when it comes to competitive research.