By AJ Wilcox
LinkedIn Advertising gets classified a few ways. It gets called “Paid Social,” but it’s not very social. It gets called “Display,” but it shares very little with other Display channels. No, LinkedIn Advertising is in a world of its own – and for good reason. Not Really Paid Social Although LinkedIn is technically considered a social media platform, it is very different from most consumer-facing social media. Its advertising solutions are no different. LinkedIn offers two main types of ad units. The first, right-rail text ads, (called simply, Ads) have no social element to them at all. The platform’s most […]
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Source:: Search Engine Journal