3 Lessons in Content Marketing From the Past by @BrianHonigman

By Brian Honigman

Content marketing seems to be all anybody in the marketing world talks about these days. Although it seemingly took the industry by storm overnight, content marketing has actually been around for a very long time. This is partially because content marketing is pretty loosely defined. To paraphrase the Content Marketing Institute’s definition, content marketing is essentially creating something (content can come in many formats) that you think will be of value to a target group in hopes of attracting customers and driving future profitable action. Given that rather nebulous definition, it only makes sense that if you look back at marketing […]

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