Anyone managing an SEO program, either in-house or for a client, knows there are a multitude of challenges. In fact, at SMX East back in October, Mark Munroe gave us this hilarious quote applying Murphy’s Law to SEO:
— Casie Gillette (@Casieg) October 1, 2014
It’s true! Just when you think everything is perfect and things couldn’t be better, something inevitably changes. Such is the life of an SEO.
Take heart, though. Over the years, I’ve come to realize that, while there will always be challenges, these challenges often aren’t new. They are typically something we’ve experienced before, a variation of something we’ve experienced before, or something a friend or colleague has experienced before.
The knowledge we gain through these experiences makes it much easier to bounce back when Murphy’s Law heads our way.
Below, I’ve outlined three common challenges facing SEO managers and a few solutions on how to deal with them.
1. Mismanaged Expectations
Perhaps one of the most common issues in our industry is the lack of understanding about what SEO is and what type of results businesses should expect when embarking on an SEO program.
Be careful out there!
After all, SEO means a variety of things to a variety of people, and with so many different people out there talking about SEO and offering SEO services, there is no one definition or one right way to do things…which can often lead to mismanaged expectations and unhappy clients. It’s up to us to ensure our clients understand what we’re offering and what to expect.