2015 Predictions: Google In The Year Of The Goat

By Chris Marentis

chinese-new-year-goat-ss-1920

It’s that time of year when people seem almost instinctively compelled to simultaneously reflect back on and look ahead to multiple areas of life. As SEO professionals, we’re in no way an exception to the rule.

No one can dispute that 2014 has been a year of pretty big changes — almost upheavals at times — for SEO. And while the dust is still settling from those changes, we’re preparing for what is around the next corner.

While there is no crystal ball, we can learn a lot from those who have been watching and measuring important trends. At this point, 2015 looks to be a year most noted by an evolution of existing trends rather than by completely new directions.

Following are some thoughts as to what SEO will look like in the coming 12 months.

The Mobile Reality

How many times have you heard about mobile’s projected overthrow of desktop in terms of search? Whether this has happened already or is yet to happen, the importance of a mobile SEO strategy cannot be understated. Google has been putting ever greater emphasis on the mobile user experience, potentially even incorporating “mobile-friendliness” into its search ranking algorithm.

In October, mobile usability reports came to Google Webmaster Tools. Last month, Google officially launched a “mobile friendly” label in mobile search results, along with a tool for webmasters that evaluates a website’s mobile-friendliness. And Eric Enge notes that things like the elimination of author photos and reduced emphasis on video snippets point to Google’s emphasis on providing a mobile-friendly experience.

In short, if you haven’t put much effort into your mobile experience thus far, you’d better start now.

Content SEO Goes Independent

Content marketing, that buzz phrase that sounded so radical and new just a couple of years ago, is now a mainstream concept to …read more

Source:: SearchEngineLand

      

Better Results Start Here Call Now 231-680-0624
 Organic SEO
Rated 4.8/5 based on 38 reviews
Web Design Traverse City
Rated 4.8/5 based on 19 reviews
SEO
Rated 4.7/5 based on 36 reviews
SEO Companies
Rated 4.8/5 based on 29 reviews
Social Media
Rated 5.0/5 based on 12 reviews
Reputation Management
Rated 5.0/5 based on 16 reviews
Google Penalty Recovery
Rated 5.0/5 based on 9 reviews
Web Design
Rated 4.7/5 based on 47 reviews