2015 Predictions: Google In The Year Of The Goat

By Chris Marentis


It’s that time of year when people seem almost instinctively compelled to simultaneously reflect back on and look ahead to multiple areas of life. As SEO professionals, we’re in no way an exception to the rule.

No one can dispute that 2014 has been a year of pretty big changes — almost upheavals at times — for SEO. And while the dust is still settling from those changes, we’re preparing for what is around the next corner.

While there is no crystal ball, we can learn a lot from those who have been watching and measuring important trends. At this point, 2015 looks to be a year most noted by an evolution of existing trends rather than by completely new directions.

Following are some thoughts as to what SEO will look like in the coming 12 months.

The Mobile Reality

How many times have you heard about mobile’s projected overthrow of desktop in terms of search? Whether this has happened already or is yet to happen, the importance of a mobile SEO strategy cannot be understated. Google has been putting ever greater emphasis on the mobile user experience, potentially even incorporating “mobile-friendliness” into its search ranking algorithm.

In October, mobile usability reports came to Google Webmaster Tools. Last month, Google officially launched a “mobile friendly” label in mobile search results, along with a tool for webmasters that evaluates a website’s mobile-friendliness. And Eric Enge notes that things like the elimination of author photos and reduced emphasis on video snippets point to Google’s emphasis on providing a mobile-friendly experience.

In short, if you haven’t put much effort into your mobile experience thus far, you’d better start now.

Content SEO Goes Independent

Content marketing, that buzz phrase that sounded so radical and new just a couple of years ago, is now a mainstream concept to …read more

Source:: SearchEngineLand


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