2014 Year In Review: A Look Back On What Happened With SEO

By Erin Everhart


Every year, we say how much has changed in the industry – and every year, we’re right.

It never ceases to amaze me how much SEO constantly refines itself to more sophisticated Google guidelines and smarter, savvier searchers. Think about it: Since 2011, Moz has counted more than 83 major algorithm updates to the search engine giant.

That’s 83 times we’ve had to change our tactics in three years! Can you think of any other industry that has gone through that much fluctuation? Unlikely.

So, as part of the end-of-year trends, let’s take a look back on everything that went down this in 2014.


Expedia was the first big brand of the year to get reportedly hit by a penalty for unnatural link building. Rankings plummeted, and Searchmetrics suggested the company lost 25% of its visibility in Google because of the penalty.

Matt Cutts put the hammer down on guest blogging, urging any SEO using this tactic as a way to build links to cease fire of suffer the consequences.

Rap Genius is finally back on Google after getting doled a manual penalty in late 2013 for link schemes.

Google announced a new Googlebot user-agent for crawling mobile content. “Googlebot-Mobile” was retired in place of the standard Googlebot, causing webmasters to update their robots.txt and technical structure of their site for mobile optimization.


In late 2013, Google moved to 100% secure search, thus taking all of our keyword data with it. By February, Not Provided had topped more than 80%.


Webmasters started chatting about an update after seeing fluctuations in Google’s search results. Google never confirmed an update, but SERPs.com (among many others) noted a heavy increase in Google’s index volatility.


Google redesigned its SERPs for desktop users, removing underlined hyperlinks, increasing …read more

Source:: SearchEngineLand


Better Results Start Here Call Now 231-680-0624
 Organic SEO
Rated 4.8/5 based on 38 reviews
Web Design Traverse City
Rated 4.8/5 based on 19 reviews
Rated 4.7/5 based on 36 reviews
SEO Companies
Rated 4.8/5 based on 29 reviews
Social Media
Rated 5.0/5 based on 12 reviews
Reputation Management
Rated 5.0/5 based on 16 reviews
Google Penalty Recovery
Rated 5.0/5 based on 9 reviews
Web Design
Rated 4.7/5 based on 47 reviews